Job Purpose:
- Overseeing 3600 marketing programs to ensure accurate, consistent communication and embodiment of the brand's identity to reach the audience.
Main duties and responsibilities:
- Collaborates with product team, sales /marketing representatives, other internal stakeholders to fully understand product and communication needs and conceptualizes, design, and builds cross-platform communication
- Gathers the materials necessary to understand the project and competition in the area such as literature or previous marketing campaigns; analyses these materials to determine the most effective communications technique & design ideas
- Collaborate with the senior to create and implement strategic branding programs that support crucial brand growth areas.
- Builds strong networks with key/thought leaders in the market and monitors industry developments that impact the business.
- Responsible for budget management within the scope of the team.
- Lead and execute all relevant marketing projects in a timely and planned manner
- Coordinate creative agencies, internal design team and other third parties related to marketing projects and outsourced work.
- End to End Campaign ownership - Plan, coordinate and execute communications campaigns, which includes ATL, BTL, Social-Digital media, direct mail, and other multimedia.
- Creates and coordinates multimedia packages.
- Provide ongoing tracking, measurement, KPI, and ROI analysis for the team’s marketing initiatives and campaigns to provide clear, actionable insights that inform and inspire communication for strategic calendar and brand initiatives, and can optimize campaigns real-time.
- Define and implement the brand guidelines and collaborate with the communications team to ensure consistent brand positioning across all marketing tools.
Preferred qualifications and experience:
- Bachelor’s / Master’s degree in Marketing, Advertising, Communications, or related field.
- 5+ years’ experience in brand, marketing, and/or product marketing required from any fast pace businesses
- Portfolio of relevant previous projects experience is highly preferred.
- Has a good understanding of the full marketing mix.
Preferred skills and aptitudes:
- Excellent verbal and written communication skills in English, French and Creole
- Excellent organizational skills and attention to detail.
- Excellent time management skills with a proven ability to meet deadlines.
- Strong analytical and problem-solving skills.
- Proficient with Microsoft Office Suite or related software.
- Knowledge of Social, Digital marketing tools, Project management tools would be an advantage.
- Knowledge of data analysis, digital marketing reports and effectiveness report creation.
- Able to influence at all levels, convincing and articulate.
- Strong interpersonal and customer-service orientation.
- Demonstrates ability to take ownership and responsibility for projects.
- Demonstrates an ability to learn new markets quickly and can adjust to changes in market dynamics and competitive landscapes.
If your profile matches above requirements, please send your resume to careers@emtel.com with subject line “Senior Marcomms Officer” latest by Monday, 24th January 2022.
Closing Date January 24, 2022
